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The adoption of influencer marketing has surged significantly, driven by consumer migration from TV to social media and other over-the-top (OTT) channels. Consequently, businesses are increasingly rivaling to collaborate with genuine and impactful influencers to bolster product promotion and sales. This keen competition increased demand for both micro and macro-influencers. However, with increasing competition, the primary challenge for brands and organizations is identifying genuine influencers having substantial follower counts. Many influencers resort to artificial means, such as bots, to inflate their popularity and attract major brands. According to Mediakix's survey, an influencer marketing agency, big brands have come across 50% of influencers who have bought fake followers. According to the Association of National Advertisers (ANA), advertisers are expected to lose an estimated $7.2 billion globally as a result of fraudulent impressions, or bots. To attempt the challenges, businesses are involving auditing tools capable of discerning fake accounts through scans of influencers' profiles, providing insights into the authenticity of their followers. Such tools hold promises for aiding brands in the identification of genuine influencers in the future.
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- Market Coverage
- Market number available for – 2025-2031
- Base year- 2025
- Forecast period- 2025-2031
- Segment Covered- By Source, By Product Type, By Applications
- Competitive Landscape- Archer Daniels Midland Co., Ingredion Inc., Kerry Group Plc, Cargill
- , and others
Global Influencer Marketing Platform Market Report Segment
By Component
- Software
- Services
By Application
- Campaign Management
- Social Media Management
- Brand Reputation Management
- Influencer Management
- Others (Fraud Detection and Compliance Management)
By Industry
- Food and Beverages
- Fashion and Lifestyle
- Health and Fitness
- Beauty and Personal Care
- Travel and Holiday Apparel and Accessories
- Others (Banking and Finance)
Global Influencer Marketing Platform Market Report Segment by Region
North America
- United States
- copyright
Europe
- UK
- Germany
- Italy
- Spain
- France
- Rest of Europe
Asia-Pacific
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Rest of the World
- Latin America
- Middle East & Africa
The Report Covers
- Market value data analysis of 2023 and forecast to 2031.
- Annualized market revenues ($ million) for each market segment.
- Country-wise analysis of major geographical regions.
- Key companies operating in the global influencer marketing platform market. Based on the availability of data, information related to new product launches, and relevant news is also available in the report.
- Analysis of business strategies by identifying the key market segments positioned for strong growth in the future.
- Analysis of market-entry and market expansion strategies.
- Competitive strategies by identifying ‘who-stands-where’ in the market.
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